It’s easy to think nature will always be with us. But even in our lifetime, birds like starlings and house sparrows have declined so much they’re now listed as endangered. In fact, nature is faring worse in all the countries. The latest State of Nature report shows that over half our wild species – plants, insects, birds, mammals – are in decline. It’s easy to think nature will always be with us. But such wishful thinking depends on whether we let nature go to the wall or act to repair, restore and maintain it. Our future would be in darkest despair and plunge into darkness if we keep destroying our mother nature. Is it beyond the wit of humankind to bring nature back from the brink? It’s in our own interests to do so. That said, we do seem to be the only species on Earth that actively destroys its own home and life-support systems. Yet, with nature doing so much for us day in and year out, the advertising industry should be rushing to promote it… ‘New, improved nature. It will change your life.’